DEWA Urges Consumers To ‘Think Smart’ Under New Electricity Strategy

The Middle East’s electricity utilities are faced with a big problem: how to get users to save electricity when subsidies make it so cheap. DEWA’s approach is to persuade consumers to help make Dubai “the smartest city in the world.”

Dubai Electricity and Water Authority (DEWA) is preparing its next development plan, for the five years to 2021 under the rubric of a “smarter and brighter energy future for Dubai.”

DEWA chief executive Muhammad al-Tayir says the strategy will comprise “a roadmap of ambitious initiatives and development projects for economic growth, energy sustainability and a clean environment and to promote DEWA’s vision of becoming a sustainable innovative world-class utility.” (CONTINUED - 725 WORDS)